Years spent designing experiences taught me one thing: ideas need to be built, not just designed.
EK
Before any screen gets drawn, she digs into the problem — who the users are, what they actually need, and what success looks like for the business. No assumptions, no wasted sprints.
She shapes the experience with a designer's eye — flows, interfaces, systems. Not just what looks good, but what works for the person using it. Every detail is intentional.
She defines the v1 ruthlessly — what's in, what's out, what can wait. Then she builds it: front-end, back-end, AI integrations, and deploys. She doesn't hand off; she ships.
A v1 is a hypothesis. She puts it in front of real people, watches what happens, and helps you decide what to do next — so the second version is smarter than the first.
