Jeju Waldorf Kindergarten
A warm, easy-to-run website for a Jeju Waldorf kindergarten — helping parents find, understand, and trust the school, while teachers keep it alive without technical support.
A warm, easy-to-run website for a Jeju Waldorf kindergarten — helping parents find, understand, and trust the school, while teachers keep it alive without technical support.
Jeju Waldorf Kindergarten needed a simple, warm, and maintainable website — a central place for parents to understand the school, register interest, and receive announcements. Instagram and Naver Blog showed fragments, but not an official home parents could trust.
Three things had to work together: a clear parent-facing site, interest registration, and announcements teachers could update themselves. There was also an urgent visibility gap — the school was not appearing in Naver search, where local parents evaluate trust and legitimacy.
The real need was a digital home that could build trust, support admissions, and stay maintainable by non-technical teachers — warm and credible enough for parents to find, understand, and act on.
From visibility to admissions momentum.
Astro · Decap CMS · Tailwind CSS · Cloudflare
I focused on visibility, clarity, and maintainability — not a complex school platform. v1 answered the questions parents already had: what kind of school is this, what does a day feel like, how do I register interest, where are announcements?
Warmth and trust first in the visual direction. SEO as product infrastructure, not a marketing add-on. Maintainability shaped every decision — the easiest system for me to build had to be easy for teachers to keep using after handover.
The most valuable product work is often clarity: one official place, one clear story, one maintainable system, and one path for parents to take action. Maintainability has to be designed from the beginning — a beautiful site only the builder can update is not a real solution.
The site is now the kindergarten’s official online home. For a small school, a website is often the first operating system — it explains who you are, builds trust, collects interest, and gives the team a simple way to keep communicating.